THE FOUR POUND RULE_
GRAPHIC DESIGN_

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hello@fourpoundrule.co.uk
+44 (0) 7960 512 766


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  murmur magazine
the beatles
crisis
jubilee wharf
obsessions book
etcetera


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Murmur Magazine

2009; Issue 01

A publication attempting to highlight the all too often vacuous nature of a modern consumer-led society, where style triumphs over substance, a magazine that attempts to reverse this process. Using the imagery of consumerism, and replacing frivolity with content. Anti-consumerist, anti-waste, anti-disposability and anti-glossy.

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Murmur Magazine

2009; Issue 02

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The Beatles

2009

In a world where music is often no more than bits of bandwidth to be copied and deleted, how do you commemorate the release, of the digitally remastered back catalogue, of one of the most important bands of all-time, and in turn persuade the public to buy music they probably already own, and can, if they so choose, download for nothing?.

Recognized and commended by the International Society Of Typographic Designers (ISTD), the solution involved individual artwork for 7" style singles.

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Machinery Catalogue

2006

200+ page catalogue for Techna International's updated machinery
range; a Hertfordshire based electrical/ mechanical manufacturing and distribution company with more than sixty years experience in the industry. Clear and simple, bold colour differentiates sections and guides the user through the product lines.

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Obsessions Book

2007

Artwork for a book focusing on pyromania, as part of a series on Obsessions. The book details the experiences of those affected by the affliction as well as information about pyromania as a whole. Faceless pyromaniacs tell their stories with each page masked and obscured by silhouettes of smoke. Uncomfortable and over-bearing, predominantly black and white, albeit with added layers, overprinted again and again in a bid to highlight the all-consuming nature of the obsession.

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Arts & Crafts Magazine

2003

Artwork for the magazine Arts & Crafts, distributed free throughout the South West Hertfordshire area. The magazine had asked for a complete re-design in an attempt to attract to a wider, predominantly younger demographic. Restricted to two colours throughout.

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Jubilee Wharf

2008

Promotional literature for Jubilee Wharf, set up as a creative utopia, providing studio workshops for likeminded individuals away from the callous harshness of the business world.

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