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Feel Good Drinks Co.
2009

Transforming boring mundane parts of the daily commuter grind into little havens of happiness, using the Feel Good Drinks Co. imagery and letting it loose on cities and towns across the country. Rather than just posters painted on to walls, the idea is to provoke a whole experience. It is as much about what we feel as what we see; the inner smile as the hard plastic chair we normally find is covered with comfortable cushions, as much as the grimy wall opposite covered with colourful imagery. Tube carriages transformed into the seaside, train stations adorned with hills and meadows and bus stops lit up with rainbows and golden fields; sit with your briefcase on plush coloured seats, feet resting on imitation grass as you watch brightly coloured waves glisten against the wall.

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